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Heather Graffagnino, Executive Coach

Master the art of leadership. Coaching for creatives and entertainment professionals.

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Heather Graffagnino Leadership logo

You carry everything.

You manage up, down, and sideways. You protect the team, the budget, the culture, the creative. You make high-stakes decisions with imperfect information. All the while not knowing when the next round of layoffs will hit, or where the next big job will come from.

But here's the thing nobody talks about.

Even with a supportive boss, a connected team, and a solid circle of friends, the person everyone depends on still faces a unique kind of isolation. In the heat of the next crisis or the next call, the ultimate accountability rests on your shoulders. It’s not necessarily a lack of support, it’s a lack of dedicated space to step out of the fire, process the chaos, and plan three moves ahead.

Over time, that gap costs you, not in your output (you always deliver), but in your creativity, your clarity, your energy, your relationships, and your ability to lead with intention instead of adrenaline.

I’m Heather Graffagnino.

For more than 25 years, I built and led production teams at the highest levels of the entertainment industry. I served as Vice President of Production Management & Physical Production at Paramount Global, supporting brands including CBS, CMT, MTV, and Comedy Central.

I've led crews of 200+ professionals. I've overseen eight-figure budgets. I’ve worked on stages, red carpets, and hundreds of film/television production sets. I've stood in control rooms during live broadcasts where there are no second chances. I’ve had the 5am call times, the sixteen hour days, the "dropped balls," the missed opportunities.

But, I've also had unbelievable experiences, "pinch me" moments and success.

My work has contributed to many programs including:

  • CMT Music Awards
  • MTV Video Music Awards
  • CMT Crossroads
  • Nashville
  • Dallas Cowboys Cheerleaders
  • South Park 25th Anniversary
Heather Graffagnino, Certified Executive & Leadership Coach

I know what it means to carry enormous responsibility under public scrutiny. To navigate corporate politics.
To want to bring your talent to the work and still show up as the leader your team deserves.

That lived experience is why I do this work. And it’s why my clients trust me with theirs.

Your arena may look nothing like a television production. But the pattern is the same. The weight of decisions that can't wait, the isolation of ultimate accountability, the cost of leading at full capacity with no margin for error.

When we work together, you get a confidential space to step back from the noise and see your own leadership clearly... the patterns that serve you, the habits that don't, the decisions you've been avoiding. I ask the questions your team can't ask and your peers won't. We pressure-test how you lead, how you communicate, and where you're leaving influence on the table. Then we build a plan and act.

The leaders I work with don't just become more efficient, they stop absorbing the anxiety around them, and start setting the tone.
They make harder decisions with less second-guessing.

They become more steady.

And in creative leadership, steadiness is power.

If that sounds like the kind of partnership you've been looking for, let's talk.

Credentials

Certified iPEC Coach badge Energy Leadership Index badge International Coaching Federation badge
Every interaction presents the opportunity to lead and have a positive impact on others. © iPEC

Services

Choose the engagement format that fits your leadership goals.
In our work together we will identify specific, measurable outcomes for tangible results.

1:1 Coaching

Private executive coaching for leaders navigating pressure, performance, and influence.

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Team Building

Facilitate team development that improves trust, communication, and momentum.

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Workshops

Immersive sessions designed to equip leaders with tools needed to grow and succeed.

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Small Groups

Focus on common challenges and growth opportunities with people who share similar goals.

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  • Move from survival mode to high-impact strategy
  • Lead through ego dynamics, conflict, corporate politics and high stakes decision making
  • Align creative vision with operational reality while fostering collaborative environments
  • Increased executive presence
  • Reduced stress
  • Greater purpose and fulfillment
  • Improved relationships and influence
  • Increased productivity and revenue
  • Communicate with greater clarity and effectiveness
  • Increased self-awareness

1:1 Coaching

Woman holding guitar

Personalized, confidential coaching to help you navigate challenges, relationships, opportunities, and transitions. We’ll work to uncover creative and personal blocks, while increasing leadership skills, self-awareness, influence and executive presence.

Personalized Confidential Virtual or In Person

Particularly for:

  • C-Suite, EVPs and SVPs
  • VPs & Directors stepping in to new roles
  • Showrunners, EICs, and Producers
  • Artists scaling their creative and leadership impact
  • All leaders with growth mindset who want to build influence

Team Building

Team building collaboration session

Turn team potential into measurable impact! I’ll partner with team leaders to assess needs and create interactive sessions designed to build trust, bridge skill gaps, build momentum and implement tangible markers to achieve goals.

Build Trust Bridge skill gaps Build momentum

Target Results

  • Foster authentic connections
  • Align team values
  • Equip teams with needed leadership tools and strategies
  • Explore visions & create mission statements
  • Raise team’s collective energy
  • Turn practical skill building into real world execution

Workshops, Seminars & Offsites

Heather Graffagnino workshop facilitation

I design and facilitate high-impact learning experiences, tailored to your company’s or conference needs to bridge the gap between practical skill-building and transformative leadership. All workshops, seminars and off-sites are interactive, fun, and thought-provoking. Designed to equip leaders with tools they need to grow and succeed. Workshops can be standalone or paired with individual coaching to create long-term growth and behavioral change.

Interactive Thought-Provoking Leadership Tools
  • Inspiring Leadership: Curiosity, Values, Authenticity & Gratitude
  • Leading through Change & Challenges
  • Lead like a Coach
  • Foundations of Leadership (Managers & New Hires)
  • Building Influence: Up, Down & Across
  • Visioning & Goal Setting
  • Effective Communication (includes Negotiating)
  • Giving and Receiving Feedback
  • Managing Stress & Overwhelm
  • The Power of Imagination & Intention

Small Group Coaching

Small group coaching notes and planning

Sessions for small groups who have common challenges, areas of growth, or new opportunities they’d like to focus on. These groups can be professional colleagues, friends or family all looking for growth and support from coaching, but who are also wanting to build stronger connections with others and network with people who have similar goals. Each person will complete an Energy Leadership Index Assessment or an ELI 360 assessment and will receive an individual, confidential debrief.

2-6 People Individual Debrief ELI / ELI 360

Testimonials

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Working with Heather has been an empowering experience. Her compassionate approach and thoughtful guidance helped me gain clarity and confidence where I felt stuck. She creates a supportive space that makes growth feel natural and achievable. I highly recommend Heather to anyone ready to invest in themselves and create meaningful change.

Benni M.

Production Executive

What sets Heather apart is her ability to pair operational excellence with genuine mentorship. For years, she has guided senior creatives and executives through complex negotiations, team dynamics, and performance challenges with clarity and integrity. Leaders who work with her gain valuable perspective and practical tools they can thoughtfully apply in their own leadership.

Cynthia M.

Network Business and Legal Affairs Executive

Working with Heather has been a game-changer for me. She helps you see what’s true, what’s next, and how to lead with real confidence. Every session feels grounding and energizing, like you’re stepping into a higher level of yourself. She’s deeply intuitive and incredibly effective at bringing out what matters most.

Jamie J.

Financial Executive

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Book a Consultation

Ready to elevate your leadership? Let's connect for a confidential, complimentary consultation to discuss your goals.

Heather Graffagnino seated portrait